The Griffin Museum of Science and Industry is dynamic, vibrant, and ever-evolving and we need a design system to match.

We are committed to taking strategic and tangible steps to modernize Griffin MSI as a museum of the future, a place that will inspire learners for the next 100 years, and as part of that we have refreshed our brand while paying homage to our roots.

Orange—bright, welcoming, and curious—encompasses our brand tenets. We were also inspired by the color's namesake fruit, which does not originally occur in nature—the orange is the result of a cross pollination between a mandarin and a pomelo. A perfect representation of science + industry!